Manufacturer Solutions

boats.compete

Visitors to boats.com are almost twice as likely to buy a new boat that the national average; 1 in 3 leads submitted on boats.com leads to the sale of a new boat (InfoLink 2014).

boats.com recently launched boats.compete, a new product dedicated to the manufacturer market. boats.compete puts manufacturer listings in front of a new boat audience and gives manufacturers the data they need to compete more effectively. boats.compete membership cascades benefits to the OEM’s dealer network and eliminates dealer objections of the lack of marketing spend to promote the brand. By using BLAST data, a manufacturer is now able to maintain control of the quality and content of their dealer listings.

New Model Specs

Present your new model specs with a catalog description, multimedia galleries and boats.com related articles. Let your dealers generate templated boat specs for their ‘New in Stock’ model listings from BLAST data.

Dealer Locator

New model specs include a dealer locator that helps shoppers find and contact their nearest dealer.

Video Content

Generate 17% more leads by adding manufacturer and boats.com Video Boat Reviews to your new model specs.

Enhanced Listings

All new model specs are automatically enhanced. Enhanced listings ensure your boat stands out in search results And, they include extra features like description text.

New Flag Model

Your dealer's in-stock, current year models automatically receive the flag to ensure they stand out in search results.

Search Results

New model specs are shown first in searches for new boats. Boats are presented by length; OEM specs and New Model flagged dealer listings take priority.

Additional Listings

Enter your listings once and reach our whole network of shoppers.

Display Advertising

25% of shoppers spend more than 180 days searching for their perfect boat Display ads will impact buying decisions by: building brand awareness increasing traffic to your website increasing keyword searches for your brand

Traffic Reports

Our in-depth reports show how your new models perform against competitors in your category.

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