Visitors to boats.com are almost twice as likely to buy a new boat that the national average; 1 in 3 leads submitted on boats.com leads to the sale of a new boat (InfoLink 2014).
boats.com recently launched boats.compete, a new product dedicated to the manufacturer market. boats.compete puts manufacturer listings in front of a new boat audience and gives manufacturers the data they need to compete more effectively. boats.compete membership cascades benefits to the OEM’s dealer network and eliminates dealer objections of the lack of marketing spend to promote the brand. By using BLAST data, a manufacturer is now able to maintain control of the quality and content of their dealer listings.