Local sales data, delivered to your dealership.
The Dealer Analysis Report (DAR), powered by Statistical Surveys, provides local sales and competitive market data — customized for your dealership. Members of the Boat Trader and boats.com network have exclusive access to data that allows marine retailers to compete more intelligently, advance their inventory strategy and improve overall ROI.
Dealers who use the DAR are armed with local market data for up to 25 counties and four boat types. The reports, available on a monthly and quarterly basis, identify current trends in consumer buying behavior and allow retailers to make more informed purchasing decisions.