Newsroom

Boat Trader App Reaches a Major MilestoneThe Boat Trader app has surpassed 500,000 monthly unique users, marking an important milestone in how buyers connect with sellers. Today, 52% of all buyer inquiries on Boat Trader originate from the mobile app, up from 30% just...

Showcasing What Owners Love About Every BoatWe’ve introduced a new "What Owners Say" section on listings, powered by AI to help buyers feel more confident reaching out—without needing to leave Boat Trader to do additional research. This feature highlights what owners...

Keep Your Office in the Loop with Lead CCLast month, we introduced improved lead routing, sending leads directly to the assigned Sales Representative instead of routing them to the office by default. Now, you can CC your office on those leads as well. This update lets...

Improved Lead RoutingWe’ve updated how leads are delivered to make the experience more consistent and efficient for your team. Leads are now sent directly to the assigned Sales Representative (when applicable), instead of routing to the office by default. If no Sales...

A Smoother, More Interactive App ExperienceWe’ve upgraded the Boat Trader app with enhanced React navigation, delivering a faster, more interactive experience for buyers exploring your listings. This update improves app performance, enabling smooth gestures, quick...

Introducing Natural Language Search: A More Powerful Way for Buyers to Discover Your BoatsSmart Search is now live on desktop and mobile web! Buyers can search using conversational, free-text input — just like on any major search platform. Whether it’s “center console...

New Listing OverviewsWe’ve added Listing Overviews to Boat Detail Pages, giving buyers a quick-glance summary of each listing. Pulled directly from the description, this makes it faster for shoppers to understand the key details without scrolling through the entire...