The latest news and insights from Boats Group
Invitation-only hospitality space will complement YachtWorld’s Monaco Yacht Show partnership, bringing together shipyards, brokers, media and industry leaders on Port Hercule MIAMI, Fla. / MONACO – September 9, 2026 – YachtWorld, the world’s leading marketplace for...
New customer results show that small improvements to listing quality can drive significant gains in buyer engagement—just as marketplace traffic surges before and after major boat shows. MIAMI, FL – September 8, 2026 – As the fall boat show season approaches, Boats...
New site and app are driving stronger shopper engagement and conversion even as industry unit sales remain essentially flat year over year. MIAMI, FL — August 27, 2026 — YachtWorld, the world’s largest online marketplace for yachts and boats, is outperforming broader...
Boats Group Expands Its Consumer Discovery Strategy by Bringing America's Largest Recreational Boat Marketplace to ChatGPT. MIAMI, FL, August 11, 2026 — Boat buying journeys don't all begin in the same place. Some shoppers start with a search engine. Others browse...
New analysis of verified boat purchases highlights how buyers shop, how often they change their minds, and why digital marketing should be measured beyond lead volume. MIAMI – August 11, 2026 – New research from Boats Group suggests the recreational marine industry...
YachtWorld Becomes the First Yacht Marketplace Inside ChatGPT, Changing How the World's Buyers Discover Boats. MIAMI, FL, August 5, 2026 — Forget search bars and endless scroll. YachtWorld, the world's largest yacht and luxury boat marketplace, today announced a...
New analysis of more than 85,000 verified boat purchases shows that today's consumers continually reconsider brands throughout the buying journey—creating new opportunities for manufacturers to influence future buyers. MIAMI – July 21, 2026 – The recreational marine...
MIAMI, Fla. – July 14, 2026 – Boats Group, the leading technology platform and online marketplace serving the recreational marine industry, today announced the appointments of Alisdair Martin and Freya Olsen to leadership roles within its Industry Relations function,...
Global Product Marketing Manager recognized for her industry leadership, customer advocacy, and commitment to strengthening connections across the marine community MIAMI, Fla., June 25, 2026 — Boats Group is proud to announce that Sofy Marrufo, Global Product...
New premium pontoon brand combines innovative design and craftsmanship while leveraging Boats Group's industry-leading marketplaces to connect with buyers nationwide. Miami, FL & Newport Beach, CA – June 22, 2026 – Sun Country Marine Group, the West Coast's...
App now accounts for 52% of all buyer inquiries on Boat Trader, up from 30% just one year ago MIAMI, FL — June 3, 2026 — Boat Trader, America's largest online boating marketplace, today announced that the Boat Trader app has surpassed 500,000 monthly unique users and...
Delivering a client-first approach powered by industry-leading reach and performance Miami, FL, May 7, 2026 — Worth Avenue Yachts and YachtWorld today announced their ongoing collaboration to deliver enhanced visibility and stronger sales outcomes for yacht owners,...